Association Matters News
Our updates provide practical ideas, benchmarking data, and research insights drawn from our extensive work with members and associations.
Common approaches to member engagement research.
November 2024
Depending on the stage you are at in you member engagement journey, most associations use a combination of strategic research and ongoing tracking surveys to continuously monitor and enhance member experience.
Why member engagement research is essential for associations.
November 2024
Member engagement research is a powerful tool for associations to meet their members’ evolving needs and expectations. By gaining a deep understanding of member needs, associations can enhance their programs, retain members, and drive growth effectively
Digital marketing channels and effectiveness in Australasian associations
May 2024
In the ever-evolving landscape of digital marketing, associations are strategically employing various paid and unpaid digital channels to enhance member engagement, drive event attendance, and achieve broader organisational goals.
Trends in association events
April 2024
In a sign that associations are adjusting to the new normal post-pandemic, a majority indicate their next annual event will be in-person only, and most are seeing greater attendance at in-person conferences and online webinars than pre-covid.
Membership growth statistics, 2023
March 2024
Australasian associations saw mixed membership growth in 2023, with most reporting either higher or stable member numbers
Performance measurement in associations
February 2024
A majority of Australian associations leverage benchmarks for performance tracking, recognising their crucial role in strategic planning and service improvement.
Association challenges in 2023
November 2023
Association executives are facing multiple challenges, largely centred around membership dynamics, financial sustainability, and staffing and resource constraints.
Membership drivers and barriers
October 2023
Developing an engaging value proposition: education and support drives membership of associations, with perceptions of high cost and lack of value the main barriers
Member acquisition strategies
August 2023
Two thirds of associations have grown their membership over the last 12 months, with strategies focussed on brand building and personal connection driving the most success.
Online communications engagement trends
July 2023
Half of associations say it is getting harder to engage members online.
Association leaders economic sentiment
June 2023
Three in ten association leaders concerned about current economic conditions.