Associations were pivotal during COVID-19 in helping to support the industries and professions they represent, through essential advocacy and accurate information. Many industries and members would have suffered significantly without the intercession of their associations.

With COVID-19 arguably affecting more Australians in 2021 than in 2020, our most recent research tests consumer attitudes to re-opening, vaccinations and the role of governments, associations and employers as we navigate our way out of the coronavirus pandemic.

Our latest research project looks at the impact of COVID-19 on the Australian association sector. It investigates what associations are doing to navigate the pandemic, how they are supporting their members and the assistance that would help them to continue to support members.

Why do millennials join associations (or why don’t they join)? What challenges and issues affect them in their professional lives and what can associations offer to assist with these challenges? How can associations maintain engagement with the next generation of members?

The Associations Matter Study provides critical insights on members’ opinions of the services provided by their professional association. Why they join, what services they value, how they rate their association’s performance, how they like to participate and whether they intend to renew.