Association Matters News

Our updates provide practical ideas, benchmarking data, and research insights drawn from our extensive work with members and associations.

Membership drivers and barriers
Rebecca Sullivan Rebecca Sullivan

Membership drivers and barriers

October 2023

Developing an engaging value proposition: education and support drives membership of associations, with perceptions of high cost and lack of value the main barriers

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Member acquisition strategies 
Rebecca Sullivan Rebecca Sullivan

Member acquisition strategies 

August 2023

Two thirds of associations have grown their membership over the last 12 months, with strategies focussed on brand building and personal connection driving the most success.

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