Association Matters News
Our updates provide practical ideas, benchmarking data, and research insights drawn from our extensive work with members and associations.
Unlocking success: what 15,000 members say about the true value of association membership
Associations Matter Insight Hub Article
February 2025
Our analysis has uncovered key insights that answer the burning questions on the minds of association executives and boards. In this edition we reveal the top six drivers of membership.
Common approaches to member engagement research.
November 2024
Depending on the stage you are at in you member engagement journey, most associations use a combination of strategic research and ongoing tracking surveys to continuously monitor and enhance member experience.
Why member engagement research is essential for associations.
November 2024
Member engagement research is a powerful tool for associations to meet their members’ evolving needs and expectations. By gaining a deep understanding of member needs, associations can enhance their programs, retain members, and drive growth effectively