Association Matters News
Our updates provide practical ideas, benchmarking data, and research insights drawn from our extensive work with members and associations.
Unlocking success: what 15,000 members say about the true value of association membership
Associations Matter Insight Hub Article
February 2025
Our analysis has uncovered key insights that answer the burning questions on the minds of association executives and boards. In this edition we reveal the top six drivers of membership.
Membership drivers and barriers
October 2023
Developing an engaging value proposition: education and support drives membership of associations, with perceptions of high cost and lack of value the main barriers