Association Matters News
Our updates provide practical ideas, benchmarking data, and research insights drawn from our extensive work with members and associations.
Digital marketing channels and effectiveness in Australasian associations
May 2024
In the ever-evolving landscape of digital marketing, associations are strategically employing various paid and unpaid digital channels to enhance member engagement, drive event attendance, and achieve broader organisational goals.
Trends in association events
April 2024
In a sign that associations are adjusting to the new normal post-pandemic, a majority indicate their next annual event will be in-person only, and most are seeing greater attendance at in-person conferences and online webinars than pre-covid.
Performance measurement in associations
February 2024
A majority of Australian associations leverage benchmarks for performance tracking, recognising their crucial role in strategic planning and service improvement.
Association challenges in 2023
November 2023
Association executives are facing multiple challenges, largely centred around membership dynamics, financial sustainability, and staffing and resource constraints.